Ethical Dog Photography Association
Branding | Web Design | Graphic Design | Copywriting
The EDPA is the brainchild of seven passionate pet photographers looking to make the dog photography industry a safer, happier place for humans and hounds alike!
Tone of voice was particularly important, positioning the EDPA as an authoritative brand, without being patronising. The goal was to inspire and encourage photographers to learn how to photograph dogs safely, without compromising their creativity.
I worked closely with the founders to initially develop the pillars and core elements of the brand. In 2023 I’ve begun work on a refreshed visual identity and new website.
My work includes:
- Brand & tone of voice development
- Graphic design
- UI design
- Website design
- Copywriting
Original Branding & Design
Refreshed Visual Identity & UI Design
