Barclaycard

Barclaycard is a credit card brand with over 10 million customers in the UK alone. With such a large customer base and broad range of products and services, effective communication is absolutely vital.

My current role in the Digital Content team involves delivering a wide range of content across barclaycard.co.uk – from small tweaks and optimisation to high profile brand campaigns.

My work includes delivery management, overseeing the end to end digital process. I work closely with stakeholders to understand their requirements and develop creative solutions that are fully optimised for web.

Balancing important (and often complicated) financial messages with a clear, empathetic tone of voice is crucial, and this is always front of mind when designing content for web. I work closely with agencies to develop copy and imagery that engages and supports customers through every step of their journey.